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Research papers

Brands in the age of anger

How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.

Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
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Citation

Trayner, G. (2019a, November 10). Brands in the age of anger. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-in-the-age-of-anger


Research papers

The "brand image" of the German voter

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
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Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter


Research papers

The "brand image" of the German voter (French)

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
×

Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter-french-


Research papers

The case for comparative secondary analysis

The rapid development of sample survey research in all countries of Western Europe during the years since the end of World War II has not only given social scientists access to an immense body of new data for an under standing of their own societies,...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Stein Rokkan
June 15, 1956
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Citation

Rokkan, S. (1956a, June 15). The case for comparative secondary analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-for-comparative-secondary-analysis